Villain Rebrand
Rebranded Villain Perfume through research-led insights, pitch deck, static and video ads, crafted as part of MastersCamp x Schbang challenge.
Services
Rebranding, Research
Services
Rebranding, Research
Services
Rebranding, Research
Tools
Similar Web, Midjourney, Google Scholar, Canva
Tools
Similar Web, Midjourney, Google Scholar, Canva
Tools
Similar Web, Midjourney, Google Scholar, Canva
Value
Market Research, Creative Direction
Value
Market Research, Creative Direction
Value
Market Research, Creative Direction
Timeline
1 week
Timeline
1 week
Timeline
1 week


An academic-industry project in collaboration with Schbang x MastersCamp, focused on rebranding Villain Perfume to align better with today’s evolving consumer preferences.
I conducted in-depth primary research through surveys and secondary research analyzing current product offerings, pricing, brand personality, and audience demographics.
Based on insights, I developed a refreshed brand personality tailored to modern expectations.
I crafted a comprehensive visual pitch deck, along with a static ad creative and a dynamic video creative, conceptualized and executed end-to-end.
An academic-industry project in collaboration with Schbang x MastersCamp, focused on rebranding Villain Perfume to align better with today’s evolving consumer preferences.
I conducted in-depth primary research through surveys and secondary research analyzing current product offerings, pricing, brand personality, and audience demographics.
Based on insights, I developed a refreshed brand personality tailored to modern expectations.
I crafted a comprehensive visual pitch deck, along with a static ad creative and a dynamic video creative, conceptualized and executed end-to-end.
An academic-industry project in collaboration with Schbang x MastersCamp, focused on rebranding Villain Perfume to align better with today’s evolving consumer preferences.
I conducted in-depth primary research through surveys and secondary research analyzing current product offerings, pricing, brand personality, and audience demographics.
Based on insights, I developed a refreshed brand personality tailored to modern expectations.
I crafted a comprehensive visual pitch deck, along with a static ad creative and a dynamic video creative, conceptualized and executed end-to-end.


Projects
Other Projects
Other Projects
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
samantarik4321@gmail.com
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
samantarik4321@gmail.com
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
samantarik4321@gmail.com