Villain Rebrand

Rebranded Villain Perfume through research-led insights, pitch deck, static and video ads, crafted as part of MastersCamp x Schbang challenge.

Services

Rebranding, Research

Services

Rebranding, Research

Services

Rebranding, Research

Tools

Similar Web, Midjourney, Google Scholar, Canva

Tools

Similar Web, Midjourney, Google Scholar, Canva

Tools

Similar Web, Midjourney, Google Scholar, Canva

Value

Market Research, Creative Direction

Value

Market Research, Creative Direction

Value

Market Research, Creative Direction

Timeline

1 week

Timeline

1 week

Timeline

1 week

An academic-industry project in collaboration with Schbang x MastersCamp, focused on rebranding Villain Perfume to align better with today’s evolving consumer preferences.
I conducted in-depth primary research through surveys and secondary research analyzing current product offerings, pricing, brand personality, and audience demographics.

Based on insights, I developed a refreshed brand personality tailored to modern expectations.
I crafted a comprehensive visual pitch deck, along with a static ad creative and a dynamic video creative, conceptualized and executed end-to-end.

An academic-industry project in collaboration with Schbang x MastersCamp, focused on rebranding Villain Perfume to align better with today’s evolving consumer preferences.
I conducted in-depth primary research through surveys and secondary research analyzing current product offerings, pricing, brand personality, and audience demographics.

Based on insights, I developed a refreshed brand personality tailored to modern expectations.
I crafted a comprehensive visual pitch deck, along with a static ad creative and a dynamic video creative, conceptualized and executed end-to-end.

An academic-industry project in collaboration with Schbang x MastersCamp, focused on rebranding Villain Perfume to align better with today’s evolving consumer preferences.
I conducted in-depth primary research through surveys and secondary research analyzing current product offerings, pricing, brand personality, and audience demographics.

Based on insights, I developed a refreshed brand personality tailored to modern expectations.
I crafted a comprehensive visual pitch deck, along with a static ad creative and a dynamic video creative, conceptualized and executed end-to-end.

Reach out anytime

Let’s Stay Connected

Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!

samantarik4321@gmail.com

Reach out anytime

Let’s Stay Connected

Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!

samantarik4321@gmail.com

Reach out anytime

Let’s Stay Connected

Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!

samantarik4321@gmail.com